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Practical nutrition science from EnergyFirst

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Weight Management

Evidence-based guidance on losing fat and keeping it off.

The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound) Young woman standing at a blackboard covered in maths equations
  • Weight Management

The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound)

Gerry Morton September 2, 2026
Energy balance is real. The tidy arithmetic built on top of it is wrong, and understanding why...
Read More Read more about The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound)
Emotional Eating: Why It Is Not a Willpower Problem Woman covering her eyes with two doughnuts
  • Weight Management

Emotional Eating: Why It Is Not a Willpower Problem

Gerry Morton September 1, 2026
Eating for reasons other than hunger is normal human behaviour, not a character flaw. Understanding the mechanism...
Read More Read more about Emotional Eating: Why It Is Not a Willpower Problem
The Anti-Inflammatory Diet: What Is Real and What Is Marketing Small bowls of colourful spices and fresh foods
  • Weight Management

The Anti-Inflammatory Diet: What Is Real and What Is Marketing

Gerry Morton September 1, 2026
Chronic low-grade inflammation is real and measurable. The dietary pattern that addresses it is well evidenced —...
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Trending News

How to Choose a Fish Oil: The Numbers on the Back of the Bottle Close-up of a person eating a snack 1
  • Omega-3 & Fish Oil

How to Choose a Fish Oil: The Numbers on the Back of the Bottle

September 2, 2026
Whey Protein: What It Is, How Much You Need, and How to Judge Quality Dairy cows grazing in a pasture beside a tree 2
  • Whey Protein

Whey Protein: What It Is, How Much You Need, and How to Judge Quality

September 2, 2026
The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound) Young woman standing at a blackboard covered in maths equations 3
  • Weight Management

The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound)

September 2, 2026
How Much Protein Do You Actually Need Per Day? Two glasses of strawberry smoothie garnished with fresh strawberries 4
  • Whey Protein

How Much Protein Do You Actually Need Per Day?

September 2, 2026
Probiotics and Prebiotics: Where the Evidence Is Strong and Where It Is Not Magnifying glass held over a dictionary definition of probiotics 5
  • Digestive Health

Probiotics and Prebiotics: Where the Evidence Is Strong and Where It Is Not

September 2, 2026

About Author

Gerry Morton

President & CEO at EnergyFirst. High energy, action oriented leader committed to helping others live their best lives. Lives in Manhattan Beach, CA 90266

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You may have missed

Close-up of a person eating a snack
  • Omega-3 & Fish Oil

How to Choose a Fish Oil: The Numbers on the Back of the Bottle

Gerry Morton September 2, 2026
Dairy cows grazing in a pasture beside a tree
  • Whey Protein

Whey Protein: What It Is, How Much You Need, and How to Judge Quality

Gerry Morton September 2, 2026
Young woman standing at a blackboard covered in maths equations
  • Weight Management

The Real Maths of Weight Loss (It Is Not 3,500 Calories a Pound)

Gerry Morton September 2, 2026
Two glasses of strawberry smoothie garnished with fresh strawberries
  • Whey Protein

How Much Protein Do You Actually Need Per Day?

Gerry Morton September 2, 2026

Our Story

EnergyFirst, a leading company in the all-natural protein and supplement industry, was founded in 1997. We believe that everyone can benefit from drinking a protein shake, whether the goal is optimal nutrition in a meal replacement, an easy and healthy breakfast alternative, a weight loss aid, or a protein supplement for athletes.

EnergyFirst is part of NutriScience Corporation.

Shop EnergyFirst · Privacy Policy

About the Author

Gerry Morton is CEO of EnergyFirst, which he acquired in 2004. He holds a master's degree in nutrition and an executive MBA from UCLA Anderson, and is the author of The Energy Guidebook. He has finished four Ironman triathlons and more than fifty marathons — which is where most of what he writes about here has been tested.

More at gerrymorton.com.

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